DSP Channel
Online Video Advertising (OLV)
Online video advertising (OLV) places pre-roll, mid-roll and in-stream video ads in front of the right audience based on behaviors and preferences.
Quick answer
Online video advertising (OLV) places pre-roll, mid-roll and in-stream video ads in front of the right audience based on behaviors and preferences. Soundwave Digital uses Amplifi™ modeling to target high-intent viewers and optimize for completed views and conversions.
| Placements | Pre-roll, mid-roll, in-stream video |
|---|---|
| Targeting | Behavioral, interest & lookalike audiences |
| Best for | Brand storytelling + performance |
| Measured on | Completed views, CTR, conversions |
Modern video, intentionally targeted
Video advertising has become one of the most important parts of a successful digital strategy over the last 5–10 years. While commercials have long attracted new customers, modern video advertising uses information about audience behaviors and preferences to target prospects far more intentionally.
Soundwave Digital plans and buys OLV programmatically — pairing creative with Amplifi™ audience models so every impression works toward your KPIs, then optimizing placements and bidding in real time.
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