DSP Channel
Display & Native Advertising
Display advertising uses visual interrupters — banners, pop-ups and on-screen visuals across sites and apps — while native advertising blends into the content around it.
Quick answer
Display advertising uses visual interrupters — banners, pop-ups and on-screen visuals across sites and apps — while native advertising blends into the content around it. Soundwave Digital plans, models and buys both programmatically, targeting the right audience at the right moment.
| Formats | Banners, pop-ups, rich media, native in-feed |
|---|---|
| Targeting | Contextual, behavioral, prospecting, retargeting |
| Best for | Awareness, time-sensitive offers, re-engagement |
| Powered by | Amplifi™ audience modeling |
Display vs. native: which is right for your business?
Display ads — banners, pop-ups and other on-screen visuals across websites, apps and social platforms — are especially effective for promoting time-sensitive campaigns and offers with visual interrupters that grab attention.
Unlike display, native advertising is designed to blend in with the content of the platform it appears on. Examples include sponsored articles, branded Instagram or Snapchat filters, and in-feed/in-scroll social ads. We'll help you determine which makes the most sense for your objectives.
Contextual & behavioral ads
Contextual ads are relevant to the content being viewed — for example, a protein-shake ad on a fitness site. Behavioral ads are served based on user behavior such as search history — for example, a gym-membership promo for someone searching "how to get in shape."
Prospecting & retargeting
Prospecting identifies and targets brand-new customers. Retargeting re-engages users who've interacted with your brand but haven't yet converted.
Rich media
Unlike static ads, rich media is dynamic and interactive — video, animation and polls that drive engagement through taps and swipes.
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