DSP Channel
Digital Out-of-Home (DOOH) Advertising
Digital out-of-home (DOOH) advertising uses digital screens in public spaces — airports, malls, sports arenas, roadways and more.
Quick answer
Digital out-of-home (DOOH) advertising uses digital screens in public spaces — airports, malls, sports arenas, roadways and more. It meets potential customers "in the wild" and pairs powerfully with other channels for multi-touch programmatic campaigns.
| Placements | Airports, malls, arenas, billboards, transit |
|---|---|
| Buys | Programmatic, audience- & location-aware |
| Best for | Broad reach + multi-channel amplification |
| Pairs with | CTV, mobile display, social |
Meet your audience in the wild
Digital Out-of-Home (DOOH) advertising is the use of digital advertisements in public places such as airports, shopping malls, sports arenas and beyond. DOOH ads meet potential customers where they already are — out in the world.
DOOH is often used in conjunction with other forms of digital advertising to create a cohesive, multi-channel campaign. Soundwave Digital plans DOOH programmatically and ties it back to your broader audience strategy so every screen reinforces the same message.
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