DSP Channel
Connected TV Advertising (CTV)
Connected TV (CTV) advertising places ads on internet-connected smart TVs through streaming platforms like Hulu, Netflix, Roku, Amazon Prime Video, Apple TV and PlayStation.
Quick answer
Connected TV (CTV) advertising places ads on internet-connected smart TVs through streaming platforms like Hulu, Netflix, Roku, Amazon Prime Video, Apple TV and PlayStation. As viewers leave cable, CTV reaches them on the biggest screen — targeted and measurable.
| Platforms | Hulu, Netflix, Prime Video, Roku, Apple TV, PlayStation |
|---|---|
| Reaches | Cord-cutters & streaming-first households |
| Targeting | Household & audience-level via Amplifi™ |
| Best for | Premium reach + measurable awareness |
Reach audiences through smart TV
As more viewers disconnect from traditional cable, opportunity arises for digital advertising in the streaming and smart-TV space. Connected TV Advertising (CTV) refers to ads served on internet-connected television devices via streaming platforms including:
- Hulu
- Netflix
- Amazon Prime Video
- The Roku Channel
- Apple TV
- PlayStation
CTV combines the impact of television with the precision of programmatic. Soundwave Digital targets the right households and audiences with Amplifi™ modeling and reports on real outcomes — not just impressions.
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