DSP Channel
Audio Streaming Advertising
Audio streaming advertising places pre-roll and mid-roll audio ads on platforms like Spotify, Pandora, Sirius XM and streaming radio.
Quick answer
Audio streaming advertising places pre-roll and mid-roll audio ads on platforms like Spotify, Pandora, Sirius XM and streaming radio. It's the modern evolution of radio — Soundwave Digital targets listeners by audience and optimizes delivery across the airwaves.
| Platforms | Spotify, Pandora, Sirius XM, streaming radio |
|---|---|
| Formats | Pre-roll & mid-roll audio |
| Targeting | Audience, genre & behavior |
| Best for | High-attention, screen-free reach |
Get heard across the airwaves
Radio advertising may not be what it used to be, but audio advertising offers a thoroughly modern avenue for reaching listeners. Audio advertising refers to ads served on audio streaming platforms such as Pandora, Spotify and streaming radio.
Like online video, audio adverts can be pre-roll or mid-roll — starting before the stream or mid-stream. Soundwave Digital targets the right listeners with Amplifi™ audience models and measures performance so your message lands where attention is highest.
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