Company News · May 31, 2023
Soundwave Digital expands its leadership with a veteran Trading Ops executive
Jon Kim, formerly Senior Media Strategist at Cognitiv, joins as VP of Trading Operations.
Soundwave Digital, the programmatic industry's latest "deep-learning" frontrunners, has added a new VP of Trading Operations. Jon Kim, formerly the Senior Media Strategist at Cognitiv, joins the already highly acclaimed team of industry veterans at Soundwave. He brings close to a decade of media-trading and analytical experience for agencies and brands, where he directly managed $500K–$2MM programmatic budgets for L'Oréal, Garnier, Essie, NYX and many others in the CPG space and across varying industries.
"I have known Jon for years. His attention to detail and experience led him to start training and mentoring many young media traders in the industry. In his most recent role, Jon got to experience Deep Learning firsthand and single-handedly moved the industry further toward AI implementation. I'm excited to witness the impact his influence will have on our team."
— Holland Rhoads, President
This news follows shortly after the team announced it was doubling down on recent momentum with the rollout of Amplifi™, an AI-based audience-modeling and buying platform developed to increase buying efficiency and targeting through custom algorithms and proprietary bidding engines.
Mr. Kim, a graduate of the University of Denver, is based out of NYC and will oversee the internal team in the city and across the Northeast. In addition to augmenting the trading unit, Jon will oversee the build-out of tech stacks and manage vendor relationships to ensure Soundwave exceeds clients' expectations.
For more information on Soundwave Digital and how AI is empowering programmatic teams and their advertisers, contact info@soundwavedigital.com.
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