Amplifi™ · our smartest DSP yet
Unlock precision targeting for your next DSP campaign.
Smarter ad buying that lowers cost, boosts reach and drives conversions — powered by our proprietary AI audience-modeling platform and run by real strategists.
AI audience modeling
Your data should be as dynamic as your customers are.
Amplifi™ uses seven core data indicators to build custom digital personas from your customers' online and offline behaviors — then models lookalike audiences to find your next best customer.
Why Amplifi
Your smartest DSP yet
Perfect for marketers and agencies who already run programmatic, want more from their DSPs, and need agile support with transparent data.
Granular Targeting
Tap into 200+ data partners and unique DSP integrations.
No Minimums
Whether you're scaling or testing, we meet you where you are.
Proven Performance
Transparent reporting and measurable outcomes from day one.
Personalized Support
Work with experts who understand your campaign goals.
First-Party Data
Your 1PD builds a custom model from real interest, intent and behavior.
PII Compliant
PII-compliant demographic data through vetted partnerships.
Start with no minimums
Three steps to launch
Define your audience
Use location, behavior and interest data to build precise segments.
Choose your channels
Display, native, video, CTV — wherever your audience is, we follow.
Launch + optimize
Real-time optimization with human-backed strategy — not just AI guesswork.
Proof
Great businesses, even greater results
Launched a new product classification with customized data sets — a +300% ROI.
A Klarna online-enrollment promo drove Instacart sales over 20% above the previous quarter.
Maximized online ticket sales with a 21% jump in net-new customer segments.
FAQ
Amplifi™ & programmatic, answered
What is programmatic advertising?
Programmatic advertising offers the ultimate efficiency to reach your audience in the right places and at the right times, using automated media buying optimized for your specific business needs.
What is a Demand-Side Platform (DSP)?
A DSP is software that automates the purchase and placement of digital ads. It buys ad space that reaches your target audience at the optimal times and places using data and algorithms.
What powers Amplifi™?
A large pool of first-party and anonymized panel data lets Amplifi find the right user for each client and draw insight into additional interests and behaviors that other tools overlook.
What data does Soundwave use?
We use first-party anonymized panel data to power Amplifi, plus PII-compliant demographic data through partnerships such as TransUnion, Experian, Visa and Mastercard.
Get heard
Your audiences are seeing ads right now.
Start showing them yours. Get started with Amplifi™ — no minimums, transparent reporting, human-led optimization.